CRW’s 1,463% Conversion Rate Surge — A Case Study
SEO + Localized Google Ads drove record growth — with a 1,463% jump in conversion rateand 92% drop in cost per acquisition. (you read the right)
The Situation
Carolina Renovation Warehouse (CRW) wanted a digital presence that could keep up with its growing footprint and drive both online sales and in-store traffic. At the time, their website sat on a CMS that couldn’t support e-commerce checkouts, making it difficult to scale. Content was minimal, which limited SEO growth, and their Google Ads campaigns were running without consistently reaching qualified customers. CRW needed a modern platform, a stronger brand voice, and a strategy that tied every channel back to measurable growth.
The Solution
Big Mood Digital transitioned CRW to Shopify, creating a clean, flexible checkout experience that could adapt to ever-changing inventory. From there, we developed a brand voice from the ground up, weaving it into core SEO content and pairing it with technical SEO updates to build a strong foundation. On the paid side, we completely restructured Google Ads, shifting to localized, intent-driven campaigns designed to bring in homeowners and contractors ready to buy. Together, these moves transformed CRW’s digital presence into a true growth engine — one that now drives both e-commerce sales and in-store visits.
The Strategy
Google Ads Approach
SEO Approach
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Establish brand voice as an honest, trusted friend vs. the untouchable expert - “Top 10 Things to Consider When Buying LVP Flooring”
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Analyzed gateway items for the business to enhance SEO placement.
keywords “bathroom vanities near me” +14%
New Location: Thomasville terms +27%).
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Curating usable resources you won’t find at big box stores.
Time on site doubled to 1:56
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Analyze customer behavior in on-site, search console, and Google Ad searches to reach those serious about their home project..
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Analyze individually stores performance and optimize campaigns by location
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SEO and Google Ads should be best friends, we introduced them to each other and success followed
The Results
SEO Wins
Dominating traffic acquisition: Organic traffic consistently grew quarter-over-quarter, averaging 5.75 basis points of growth per quarter. In just one year, it climbed from 22% of all website traffic in Q3 2024 to 46% in Q3 2025, becoming the dominant acquisition channel for CRW.
Average time on page doubled year-over-year (from 0:34 to 1:56). The initial lift came from correcting technical SEO fundamentals, which created a clean foundation for growth. From there, CRW saw continued gains through a hyper-focus on brand voice and the strategic use of core SEO keywords. The result: content that not only captures more market share, but also communicates in an honest, best-friend tone that resonates with customers.
Engagement: Time on Page
Google Ads Breakthroughs
Conversion Rate vs. Cost Per Aquisition
Conversion rate 3.52% → 51% (+1,463%)
CPA $24.00→ $1.90 (–92.1%)
1,900 conversions in one month, more than nearly all of Q2 combined
The Impact
““When organic and paid work together, results don’t just add up — they multiply.””
With SEO and Ads working together, CRW isn’t just driving more traffic — they’re attracting more qualified visitors, spending less to acquire them, and setting a scalable foundation for future store growth.
